Case Study Abu Dhabi Islamic Bank

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Highlights Highlights

Retail Banking

  • 1200+

    Users

  • 80

    Branches

  • 5.6M+

    Total Holdings

  • 1.1M+

    Customers

  • 6K+

    Service Types

  • 50+

    Realtime APIs

  • 70+

    Integration Jobs

Corporate Banking

  • 200+

    Users

  • 160K+

    Relationship Activities

  • 15 +

    Integrations via ESB, CDP

  • 100K+

    Customers

download Success Stories

Business Operations In Focus

what was ADIB looking for

  • Unified digital platform for customer onboarding and servicing

  • Integrated view of customers across products and services

  • Automated sales and lead management processes

  • Efficient tools for handling diverse customer service requests

  • Advanced analytics and reporting capabilities

  • Streamlined corporate banking processes

  • Sophisticated marketing automation tools

  • Flexible systems to adapt to changing business needs

  • Integrated operations across different banking segments

  • Automated performance management and target setting

solutions Retail Banking Solutions

  • Instant Account Opening

    ADIB now offers integrated digital journeys for customers to open accounts from anywhere, at any time. With 70+ out-of-the-box fintech connectors, including National IDs, AML, and Core Banking, the bank provides faster and seamless activation and onboarding with complete regulatory compliance and 100% digital documentation. The platform utilizes eKYC to cost-effectively scale customer acquisition, elevate customer experience, and increase account open rates.

  • Intelligent Prospect & Customer 360

    A holistic 360-degree view provides real-time static, transactional, and analytical information, integrating data from multiple banking systems. This enables deeper understanding of customer needs and preferences. Rich and actionable intelligence is delivered through 180+ integration touch points from multiple sources, empowering staff to provide personalized services and targeted offerings.

  • Effective Sales Automation

    Smart visual process designers create end-to-end journeys from lead creation to fulfilment across multiple lines of business, including wealth management, Takaful (Life & Non-Life), Account Opening, and Private Banking. The system features 100% auto-routing of leads through intelligent logic, including lead scoring, qualification, nurture, augmentation, and distribution processes based on criteria such as estimated value. Faster sales cycles are achieved through guided coaching, next best actions, and advanced playbooks.

  • Modern Service

    Hyper-automation with drag-and-drop visual journey designers allows for complex, parallel service processes with instant fulfilment capability across channels and touchpoints. The system handles 6000+ service categories with seamless integrations across 70+ integration touchpoints, including Risk Analyst Platforms, Early Warning System (EWS), Card Management, Transaction Management, and Document Management.

  • Smart Analytics and Reporting

    The platform delivers 100+ drill-down, multi-axis, out-of-box and customizable reports depending on roles and geographies. Reports are sent in various formats including HTML, text, and PDF, with data and graphs delivered directly to users' email inboxes. This includes sales reports, service reports, role-based dashboards, and summary pages, providing actionable insights for better decision-making at all levels of the organization.

Corporate Banking Solutions

  • Account and Group 360

    ADIB implemented a unified customer data platform providing a comprehensive, real-time view of corporate customers. The Group 360 feature offers a hierarchical grouping of corporate customers, including their subsidiaries, partners, vendors, and counterparties across different regions, providing a holistic view of the entire corporate structure.

  • Higher Deal Volumes with Automated Approvals

    The platform built multi-step lead qualification cadences and provides prescriptive recommendations for next best actions, including the best time and channel to connect for each opportunity stage. Advanced playbook designers automate the next engagement steps using emails, phone or in-person visits. Smart business rules power automated credit approvals, streamlining the deal process.

  • Modern Service for Corporates

    The bank leverages 7 layers of proprietary AI-driven journey and process designers to create agile and adaptive service processes across segments - Wholesale Banking, Business to Business, FI/Trade Division, Securities, and Property Management. Users can design intelligent and change-ready processes to handle complex workflows, assignment rules, and categories of queries, requests, or complaints.

  • Target Planning (KPI) Models

    The Catalyst Performance Modeler assists users in setting targets based on roles, products, time periods, channels, revenue, quantity, and conversion rates. Sales Teams can achieve targets by auto-calculating the required number of leads, campaigns, interactions, and conversions on a daily basis.

  • Marketing Automation

    A smart drag-and-drop campaign designer enables the creation of effective marketing campaigns in a user-friendly way. The prospecting feature allows the bank to identify and attract potential customers through various channels, enabling the collection of relevant data and segmentation of target audiences to create personalized campaigns and offers. An outbound calling feature allows bankers to reach out to prospects and customers, enabling personalized conversations to follow up on leads generated from marketing campaigns.

  • Customizable Reports and Dashboards

    Users can now access 120+ out-of-box reports or design custom tabular and matrix reports through the UI Report designer in a few clicks. Dashboards can be customized as needed, and users can auto-generate, schedule, and trigger personalized reports based on roles and permissions via emails from a single report.

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