Case Study Axis Bank

Axis Banner

Results Results

  • 100%

    Auto assignments of leads

  • 90%

    Reduction in rework during the sales process

  • 70%

    Improvement in Sales TAT

  • 50%

    Branches casesare enabled for STP

  • 33%

    Improvement in first touch resolution

Highlights Highlights

  • 80 K+

    Users

  • 7 K+

    Countries

  • 32+

    Systems Integrated

  • 2700+

    Branches

download Success Stories

We partnered with CRMNEXT for its proven implementations in banking, out-of-box functional capabilities, and strong integration capabilities. Their deep insights and intuitive digital solutions have paved the way for us to become the preferred financial solutions partner. We have successfully simplified the entire banking experience, mapped the exact customer requirements, and optimized customer service turnaround time greatly. Working as one team, we look forward to scripting a great success story of our digital transformation and driving tangible business impact for our customers.

testmonials

Mr. Avinash Raghavendra

Executive Vice President, IT - Axis Bank

what was AXIS looking for

  • AI-driven sales enablement

  • Service modernization

  • Smarter lead processing with automated routing, complete tracking, and visibility

  • Continuous channel digital journeys with instant fulfilment capability

  • Churning smart analytics to front channels

solutions delivered

  • AI-driven sales enablement

    With CRMNEXT, AXIS Bank offers hyper-personalized products, offers, with real-time visibility on eligibility, auto-filled applications, upload documents and application status across channels. They also offer AI/ML-derived conversations strikers, nudges and insights with guided selling and STP-enabled processes, as well as advanced sales playbooks for automated best-in-class sales processes.

  • AI-powered service modernization

    CRMNEXT enables AXIS Bank users with a intelligent customer 360 to hyper-automate with drag and drop visual journey designers to create complex, parallel service processes with instant fulfilment capability across channels & touchpoints. The platform helps the bank to provide STP-enabled ‘Action Centres’ for simplifying complex processes with a few clicks, AI-derived service insights for proactive fulfilment, intelligent analytics for real-time customer intelligence and automated relationship programs for high-value customers.

  • Pattern-based 2-way integrations

    AXIS Bank can seamlessly integrate with 30+ integration touchpoints including Core banking, LOS, Campaign management, BIU, and back office etc. AXIS Bank is supported with unified fragmented systems with end-to-end process visibility across departments, including front end channels, and phone banking teams, fulfilment teams and CPU back-office teams.

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