Case Study TP Bank

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Results Results

  • 115%

    Increase in Lead conversions

  • 40%

    Increase in Cross-selling

  • 145%

    Increase in First Time Resolution

  • 75%

    Decrease in Service TAT

  • 35%

    Increase in STP

  • 66%

    Increase in Service Quality Index

Highlights Highlights

  • 3500 +

    Users

  • 100

    Branches

  • 7

    Applications Integrated

We have been able to successfully bring all processes related to customer relationships including sales, service, campaigns and performance management across all physical and digital channels on a unified agile platform.

testmonials

Nguyen Huu Hung

Deputy Head – Strategic Project Department

what was TP Bank looking for

  • Powerful customer action centre

  • Increase in Campaign Response

  • Eliminate multi-system hopping

  • Expanded sales pipeline visibility

  • Value Driven Account Planning

    RMs at TP Bank can track Key Account Values to monitor their performance and prioritize activities. With CRMNEXT, they can track budgets & annual plans with current achievements for existing customers while recording journeys from prospect to the opportunity to customer for new customers.

  • High First Contact Resolutions

    CRMNEXT users at TP Bank deliver the correct resolution to customer issues with solution suggestions at the first contact itself. A centralized platform for all information including product holdings, data from multiple systems, interactions, past cases, solutions etc generates a holistic treasure trove of customer information. Seamless integration with DMS (Document Management System) guides agents to the right service collateral.

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