Kotak Bank

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Results Results

  • 45%

    Increase in LeadConversion rate

  • 400%

    Increase in CASA leads

  • 300%

    Increase in leads in credit cards

  • 40%

    Reduction in AverageSales TAT

  • 90%

    Reduction in average loan processing time+

  • 20%

    QOQ Increase in home loan disbursements

  • 250%

    Increase in mobile app usage

  • 80%

    Workforce penetration

  • 200%

    Integration touchpoints

Highlights Highlights

  • 13 K+

    Users

  • 80 %

    Workforce Penetration

  • 60 M+

    customers

  • 200%

    Integration Touchpoints

  • 1600+

    Branches

  • 250%

    Increase in Mobile Adoption

download Success Stories

CRMNEXT enables us to deploy smart, intelligent journeys resulting in faster fulfilment and go to market for our new products and services and lower cost of sales. It has boosted our capabilities to deliver superlative customer experience and further strengthen customer loyalty.

testimonials

Mr. Sanjay Gupta

President & Business Head (IT) - Kotak Bank

what was Kotak Mahindra looking for

  • Capability to deliver personalized offerings with instant fulfilment through automated underwriting and approvals

  • Intuitive digital journeys with faster customer onboarding

  • Smarter lead management

  • Exponential scale with agility and efficiency

  • Unified sales to service to the marketing platform

  • Capability to deliver personalized offers

  • Unified digital lending journeys

  • Seamless integrations

  • Capability to deliver instant fulfilment

solutions delivered

  • Unified CRM Platform

    With CRMNEXT, Kotak Mahindra Bank could now get an AI-driven customer 360-degree view with seamless integration with core and multiple banking systems with 180+ integration points from multiple sources. The bank can automate the real-time scoring of leads with AI/ML models and smartly allocated based on geography, demographics, ETB/NTB, value bands etc. Automated decision processing is done for instant approval and cross-sells sell customized offerings. Personalized offers are provided for both retail and corporate customers through algorithmic techniques.

  • Digital Journey Platform

    With CUSTOMERNEXT, Kotak Bank can deliver dynamic instant personal and current account opening and onboarding journeys. Customers can get an account number with instant funding options. The bank can cost-effectively scale customer acquisition, elevate customer experience and increase account open rates with eKYC. Leads are auto-assigned/routed with intelligent rules based on skills set and expertise, across liabilities, assets, cards, TPP and other products. The bank increased digital journey conversions by creating and executing smart follow-up processes, compelling experiences and personalized offers. Prospects are encouraged to complete with insights gained from behavioural data, organically increasing sales, customer loyalty and brand advocacy.

  • Digital Lending Platform

    With DLP, Kotak Bank can capture leads from multiple channels, manage pipelines and track applications on a single view, effortlessly upload documents, check eligibility from automated predefined business rules and display pre-approved offers. Digital journeys and touchless digital onboarding are designed for instantaneous loans. Automated integrations are done for faster fulfilment. Algorithmic business rules are set to automatically approve conforming applications. Applications can be automatically underwritten based on predefined parameters and integration with rating agencies.

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