National Bank of Oman

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Results Results

  • 240%

    Increase in LeadConversion

  • 60%

    Increase in CrossSelling

  • 75%

    Reduction inSales TAT

  • 45%

    Improvement in Customer Loyalty Index

Highlights Highlights

  • 15 K+

    Users

  • 60+

    Branches

  • 12+

    Systems Integrated

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CRMNEXT implementation covered all processes related to prospect, opportunity, customer and performance management. The product rollout has been seamless. It is accessible across all channels and devices inclusive of branch, web and mobile. With its disruptive technologies, the team has helped us in gaining maximum value from the investment.

testimonials

Faizal Mohammed

CIO & Head of Transformation - National Bank of Oman

what was NBO looking for

  • Intelligence-driven Customer 360

  • Guided cross-sell with personalized offers

  • High first contact resolutions

solutions delivered

  • Intelligence-driven customer 360

    National Bank of Oman gets a unified, insightful customer view by collating and massaging data from different systems and real-time display of product holdings and transactions using web mashups. The relationship managers have real-time access to product holdings, trade finance, facilities and account intelligence. Ready connectors are available for integration with third-party sources delivered with ready-to-use, verified profile information.

  • Faster sales cycle

    CRMNEXT enables the National Bank of Oman to design end-to-end digital journeys for faster processing of leads captured from multiple sources. The leads are auto-assigned/ routed with intelligent rules based on skill set and expertise. RMs can also manually capture leads and conduct seamless prospecting. Sales teams qualify leads based on custom-defined parameters to prioritize follow-ups and executions for closures. Sales teams and relationship managers can instantly access prospect intelligence at the point of interaction.

  • High first contact resolutions

    CRMNEXT provides the bank with a centralized platform for all information including product holdings, data from multiple systems, interactions, past cases, solutions and more. The bank delivers an accurate resolution to customer issues with solution suggestions at the first contact itself and seamlessly integrates with DMS (Document Management System) to guide agents to the right service collateral.

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